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« Military-industrial complex | Main | Improving city life »

Jul 24, 2012


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Shirlee Murphy

Thanks for the memory, Ed. This was an exciting campaign. The blog itself continued
under Democracy for America--and changing formats until just a few months ago. The organization continues and supports various progressive candidates/causes. A small group of us still blog on--and are getting to know each other better--on a site.

Jim Buie

"Campaign tech is big business." I've seen that headline since 1996, and having worked in the field, I can tell you it has also been a seasonal business. Social media has certainly proven itself as providing a spark for some campaign fundraising. I'm still waiting for social media to transform the advertising industry. Traditional advertising has, to my mind, been a soft industry in which speculation and conjecture have played a large role in whether an advertising campaign is successful. Social media does provide hard numbers, but usually the hard numbers are far lower than what marketers dream about when they think they are influencing choices and purchases. Word of mouth is still the best, and perhaps the only, quantifiably effective marketing.

Ed Cone

Teachout's insight back in '03 was that online is about activating people offline. Advertising is part of that, but a big factor is making traditional GOTV more efficient.

The Bloomberg article does a good job of explaining the business angle, with VC $$ and big salaries. The Dean campaign was a long time ago in that sense, too.

Jim Buie

I don't think there's any question that Obama's Internet organizing, linked to GOTV efforts, turned North Carolina blue in 2008, since he won the state by what, 14,000 votes? But the odds are slightly against the Obama campaign repeating that feat in NC this year, wouldn't you say? The Republicans are likely to be far more Internet-savvy this time -- last time McCain seemed to take a NC victory for granted; this time Romney will pour resources into the state, I'd guess.

Ed Cone

GOTV wins or loses at the margins -- Trippi's number is 2-3% -- so yes it seems to have been a real factor here in '08. Things may not be close enough this time for it to be the difference maker.

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