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« Opacity | Main | Green for the Greenway »

Dec 12, 2011

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sean

again, i don't care why *any* company decided against a media buy with TLC during that time slot. media buys are strategically placed to reach a specific demographic. if home depot wants to reach a demo that's not the one that watches american muslim, that's their business. i find the original purchase by lowe's to be a more interesting topic. they obviously felt that the spot would reach a demo that appreciated their brand. but then the crazies in florida came calling and they wimped out.

the buy and the fold by lowe's is the story.

Ed Cone

I don't believe that was meant as a serious claim of inside info anyway, Frog.

Andrew Brod

The whole Home Depot thing is a red herring. A huge number of businesses didn't advertise on "All-American Muslim," for a huge number of reasons. Trying to infer anything about companies that didn't advertise in the first place introduces a huge noise-to-signal problem.

In contrast, there's very little noise in what Lowe's did. The signal is loud and clear. We now know precisely what that company stands--and doesn't stand--for.

Anthony

GT: At one time, you could indeed be executed or imprisoned in "Christian" nations for those offenses. The distinction there isn't "western" or "Christian" versus "Islamic", it's "secular and modern" versus "fundamentalist theocracy".

greensboro transplant

Yes Anthony. Islam needs a reformation. (BTW, animals are no longer sacrificed in Jewish temples.)

But instead of pointing this out and actively supporting/promoting the moderates/reformers we kowtow at the altar of multiculturalism and pretend that these are valid/acceptable world views for other cultures.

Andrew Brod

Yeah, I don't think that's what the TLC show is doing, however.

greensboro transplant

i agree Andrew. But, I was actually referring to other statements earlier in the thread.

And as far as your statement goes "We now know precisely what that company stands--and doesn't stand--for" goes, please fill me in. What is it precisely that they stand for? What have you learned?

Roch101

"The whole Home Depot thing is a red herring."

My apologies to CP. It is indeed more a red herring than a straw man.

Roch101

"Cheri claims insider info." -- PF

Gullible is as gullible does, Forest.

Mick

"gullible" is not even a real word.

Anthony

Maybe it would be if you had spelled it right, Mick.

Anthony

"instead of pointing this out and actively supporting/promoting the moderates/reformers"

In my understanding, that's exactly what the show in question is doing. If one really supports your statement above, I would think they would also support the show.

Roch101

Sure it is, Mick, from the Latin gula (throat), meaning willing to swallow anything.

Mick

No woner I couldnt find it in the dictionary :)

cheripickr

Revenge-seeking consumer activist freedom fighters rejoice! Government reinforcements could be coming soon. Aren't you proud you were already on the front lines? Couldn't you just hug yourself?

cheripickr

"But the purpose of advertising isn't generally to make brave statements; it's to attract more business. At the point where Lowe's perceived that its connection to the show might mean a loss of customers rather than a gain, it's not all that surprising that it chose to withdraw "

I hate stating the obvious. Sometimes the need just doesn't occur to me until I see written down what is already in my head without conscious expression of it. Then I think, "well maybe if someone other than me says it, they'll......NAH!"

Ed Cone

I haven't seen anyone dispute Lowe's right to free speech or its freedom to spend ad dollars as it wishes.

People have used their own free speech to voice strong dislike for the way Lowe's exercised its freedoms, which may end up costing the chain more than just sticking with the ads as planned.

Mick

I guess we are going to find out if the flip flop worked for Lowes soon enough.

My best guess would be no biggie. However, I also believe it would have been no biggie the other way either. Lowe's has made this mole hill into a mountain. Dumb asses.

cheripickr

Mick, I think you're right. But at least one person in this discussion has implied that he thinks Lowes' decision was not just a dumb business move but thinly veiled hate speech, corporate racism, or what have you.

While that sort of thinking never surprises me around here, boycotting Lowes based on the first perception, but not the second, seems pretty dumb-ass itself, given that it will likely accomplish nothing for the boycotter for his own inconvenience other than that feeling of "I care" righteousness that is apparently so important, and it shouldn't even do that.

So I'm assuming that all those who are boycotting Lowes believe it is a hateful, racist company. Otherwise those people would be, well, what I said above.

sean

^ +1

making a 180 degree spin on a marketing decision based on pressure from a hate group, along with a milquetoast rationale for doing so, doesn't seem to be a better strategy than ignoring said hate group and using the opportunity to make a strong, brand building statement about american values within the context of their original decision.

just my take.

we'll see if lowe's is proven correct down the line, as this may or may not have lasting effects on the brand. short-term, i don't believe many people will change their shopping behavior, but i definitely believe more people now consider lowe's be spineless and kowtowing. we'll see how that affects them moving forward in this connected world.

as far as damage control, my guess is that we'll see some TV ads in the very near future that subtly reinforce their "commitment to a diverse community" or some similar, transparent crap.

Ed Cone

I doubt many people believe that Lowe's management is itself hateful or racist, just that they caved to ugly sentiments and thus gave undue heft to those groups advancing them.

I also doubt that this will be a major longterm business issue for Lowe's, especially if it's a one-off; it may even offer possibilities to improve its marketing. But for a company hit hard by this recession, even small hits to sales can hurt.

And there are real lessons going forward about corporate media strategy and responses.

cheripickr

Disclaimer: I have a bias, but not the racist one that has been attributed me: I was born and raised in Wilkesboro. I have more friends, relatives and ties to Lowes than I could begin to tell you. Oddly enough I shop almost exclusively at Home Depot---because it's closer!! but let's keep that a secret. This is one time I really do need to hide behind a pseudonym.

Ed Cone

CP, it's less personal for me than for you in this particular case, as I'm not from Wilkes County, but as a North Carolinian and southerner I share your sensitivity to trashing people based on their geography, especially because this whole country is one big glass house, and, again, I have no reason to believe that Lowe's acted out of racism or xenophobia.

That said, I don't think the company acted wisely or admirably in this instance.

polifrog

Roch101

Gullible is as gullible does, Forest.

Good catch. Oh, you didn't.

Hand it off to Ed.

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