Wharton, a veteran debunker of real estate ads masquerading as journalism, gets back in the game with his deconstruction of a campaign for a Summerfield housing development. Meanwhile, the Rhino has morphed into a real estate shopper, full of the same sort of advertorial, to the extent that I pay it much less attention than I used to.
10-4 on Rhino comment. Of course you or I would probably do the same if we owned the paper. Its called "Profit". Eventhough I dont like the weekly as much, I'm glad they are having some success.
Posted by: jc | Dec 05, 2005 at 08:21 AM
As a business decision, the Rhino's move makes sense -- at least until the web eats into that market segment.
Posted by: Ed Cone | Dec 05, 2005 at 09:43 AM