Consumers don’t give a sh** why you’re pricing your digital subscription at whatever level it’s priced, they only care that the product is worth the price.
The emphasis on paper is nothing new. The previous absentee owners brought in a circulation guy as publisher. That did not go well, online or off. Print continued to dwindle, and a decade after its brief moment of online glory the N&R does not have a good digital product or a strong digital brand. Management seems content to let whatever buzz builds around their stories happen on Facebook or other sites. Innovative ways of info-sharing and audience building are MIA.
We all understand the math that makes the vanishing print business desirable, and it's easy to say that nobody has cracked the reinvention code yet, so experiments are the only way to go. But why is the rear-guard strategy going to work in 2014 when it didn't work before?
And what comes next? Will BuffettCo invest the (hoped-for) print-circ dollars in more reporters to guard and grow its local news and info franchise? Will it use the (possible) revenue to hire editors who really understand digital media?
Or will it just milk the old cash cow until it dies?Meanwhile, they could at least make my paywall login work on an iPad.