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"Local" is a better word and it can include aggregation of the truly hyperlocal, and an organic, grassroots-up approach will probably work better than a corporate template.
Mar 08, 2013 at 12:17 PM | Permalink
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If hyperlocal/local is dependent on local advertising, then they will be more sensitive to hyperlocal/local economic ups and downs.
I wonder if local businesses advertise on local sites, or on national sites they assume local people visit?
Can businesses tell Google to show their ads only to IP addresses within, say, 50 miles of their location?
Mar 08, 2013 at 05:46 PM
JC: Google can impose some geographic limits on who sees which ads. I would look them up, but I'm eating lunch. :-)
Mar 11, 2013 at 01:46 PM
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