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« Bye, DGI? | Main | DGI responds »

Feb 20, 2013

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Ron

First I would like to commend the hard work the task force has done. Without them we wouldn't be talking about building a new PAC today. The task force has helped secure $20 million in private dollars. However I do think supporters have done a poor job in spreading their message across the community and explaining to the citizens why we need this venue. Many still believe it would be a toy for the rich and they do not see the big picture in how this helps move the city forward. They have to convince a father on the verge of getting laid off how this would benefit his family. Its a tough sell. The task force needs to engaged the community better so this doesn't seem like its being rammed down their throats. Get the community involved and show that it truly will be a community center and not just a music hall for symphony and Broadway. The question is should we build the best at $60 million? or settle for a $40 million venue like DPAC in Durham? If we settled for a $40 million venue, this would be paid for. If supporters insist on a $60 million facility why not get creative and seek naming rights to help pay for the last $20 million. I have no problem with "The BB&T Center for Performing Arts".

Andrew Brod

What about this?

Roch

Sell a million pixels for $20 each. I'd be happy to set it up, we can even do it at gsopac.com.

Roch

"The task force has helped secure $20 million in private dollars. " -- Ron

Oh, so they have $20M.

What a schmuck.

sean

that technology is called kickstarter. the challenge is getting the link in front of as many greensboro/triad residents as possible.

Hartzman

"The task force has helped secure $20 million in private dollars."

The last total from a couple of weeks ago was $15.2 million.

No one has seen a list of how much from who etc...

Let's take the $20 million and some private donations and make the Carolina Theater our GPAC.

Ed Cone

Sean, my intended punchline was the web itself, with Kickstarter as one example of the tools available for this kind of work.

sean

true, but the web is a big place. no matter which service(s) one chooses to use, you still need to drive tons of people to that point of interaction.

it's easy if you're a media network like HGTV, who drive TV viewers to an online contest, racking up millions of views and thousands of participants in the process. but if you're a municipality or a local group trying to rally regional support—even on that $5 donation level—it's just *really* hard to land active eyeballs on a mass scale.

tools definitely makes it easier to manage the micro-interactions, but in the end that can be more like a tree falling in a forest with... well, you get it.

Ed Cone

The internets seem to confuse the PACers, who have steadfastly ignored the chance to go broad with a community campaign.

My bet is that the local focus would make the community support meme grow quickly. And you wouldn't have to give online only, either, but that's an info and fundraising channel and also a marketing hook.

David Wharton

An Internet campaign would be good. So would a neighborhood ground game. The Greenway team does a great job of visiting neighborhood association meetings, boards meetings, community groups, etc. Don't think the PAC people have paid a call in my 'hood, even though we're just a few blocks from the site and have lots of artsy neighbors. Not much money, though. Still, I'd probably give some if they asked.

Ed Cone

Absolutely, DW -- an integrated campaign has been state of the art for a decade. So, yes, visit neighborhoods, churches, community groups, etc., and extend your reach with the web.

I think a lot of people would give some money if asked. I would.

Again, I understand the traditional approach to fundraising -- you work the big donors first. But this effort (more than a campaign at a school or church or museum) needs the public money and maybe even moreso the public support. I just don't see that campaign happening yet, although I'm not in the loop and maybe a smart plan is ready to roll out tomorrow.

Axelskater

I believe since the commitment was made for the $20 million in funds, the large private funds are what they would want to confirm next, then I think they will probably look at things like naming campaigns. I think it was Councilwoman Vaughn who even mentioned the large donors were waiting for a commitment from the City Council. I mentioned seat naming to someone, and I believe they may be looking at that in the next steps. I would even be willing to purchase a few seats (so long as they don't mind the childless people like me naming them after my dogs)and I too, hope they will leverage the "middle" donors. I agree that they can probably find individuals who will give $1000, $2500, or $5000, and get buy in from many more members of the community. Community "Buy in" can generate excitement around the project and help give people the sense they were a part of a transformative project. Wow, re-reading that last sentence, no wonder the Tea party people call me a lib ;)

hartzman

what are the anticipated parking fees to be paid to fund the debt?

Tony Wilkins

Ron says: "or settle for a $40 million venue like DPAC in Durham? If we settled for a $40 million venue, this would be paid for".

Are you assuming the same folks that pledged $20M for a $60M facility would still pledge $20M for a $40M facility?

Ron

I say again......seek naming rights! Cobb Energy acquired the naming rights for $20 MILLION for the performing arts center in Atlanta. Progress Energy in Raleigh had purchased naming rights for the PAC there for $7.5 million. This is real money folks. Can I ask why is this not a part of the community discussion?

http://en.wikipedia.org/wiki/Cobb_Energy_Performing_Arts_Centre

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