“The asset that Karl Rove and his team built during the Bush era, with consumer data—that was good and valuable, but it’s static data,” says Cyrus Krohn, a former Republican National Committee e-campaign director and founder of the political-tech startup Crowdverb. “The Democrats have figured out how to harness dynamic data on top of static data.”
Technology is easy, culture is hard. I mentioned earlier in the week that IT gaps can be closed with time and money, but philosophy is tougher to change. This article gets into the the culture and technology of GOP and Democratic campaigns over the past few cycles.