For all the talk about how creative and revolutionary new media is, it has not been very creative about its monetization paradigm. Instead, it is slowly becoming just another environment where the old rules apply; where commercial and corporate interests topple social ones, and where only the wealthy can afford to reach a large audience.
Sorry, but Facebook is the man, man. Zuck is not your friend.
Scoble may be right about Sulu and definitely is right about the war on noise, but he's overlooking the simplest and most effective weapons in that war: The off button and a ruthlessly limited menu of services followed.
Life offline is worth living.