The civil unions message was the strongest one. And the campaign against A1 thought they knew better (or listened to people who thought they knew better) and didn't use it.
They should refund money to the donors to whom they sold their snake oil.
...PPP polls had been telling them for months (really years) [that] NCians favor civil unions, but not marriage.
The formal campaign against the amendment (Protect NC Families) was a breathtaking display of incompetence despite the free polling available to them prior to their inception.
The margin of victory makes me wonder if any campaign might have beaten this bad amendment, but it's hard to imagine one doing worse.