Chapter the next: Social media and political campaigns.

Marketing is great, but the real goal, as it has been from the beginning, will be tying online efforts into real-world strategy and action. The Obama campaign made real progress on that front last time around, much of it involving stuff you can't see, like integration projects that make big voter databases accessible to field operations.

Get ready for a lot of stories about the First Facebook (or Twitter) Campaign.

Comments

[Billy Jones]

"Get ready for a lot of stories about the First Facebook (or Twitter) Campaign."

Maybe they'll use this too.