Sir Tim: "The Net links computers, the Web links documents. Now, people are making another mental move. There is realization now, 'It's not the documents, it is the things they are about which are important'. Obvious, really."

More: "Its not the Social Network Sites that are interesting -- it is the Social Network itself. The Social Graph. The way I am connected, not the way my Web pages are connected.

"We can use the word Graph, now, to distinguish from Web."