My advice for anyone running for the U.S. Senate in North Carolina: 

--Understand net campaigning as integral to overall strategy; take ownership of it yourself at a high level.
--Keep your website fresh with regular updates.
--Make your videos shareable.
--Use the web to make the candidate real.
--Understand the web as an organizing tool.
--Collaborate online with local parties and other allies; run a 100-county campaign with the web as a tool for seeding operations in places where you lack party support.
--Get thee to Facebook and MySpace.
--Understand the web as a media channel that has independent value and also feeds other media.
--Don't count on just winding any of this stuff up and letting it run: invest time and talent in it.
--Don't trust traditional party/campaign operatives to really get this stuff; you need them, too, but be alert for turf wars and lip service.

Candidate sites:

Dole has a placeholder.
Hagan just started; clean but underfurnished.
Hendrix looks like he rolled his own.
Neal has the early lead.

Comments

[Iris]

Driving past a row of "vote for me" signs yesterday, I realized that not one of them mentioned the date of the election or a website. These are two added-value bits of info every drive-by voter should see besides the candidate's name. It also subliminally tells the voter that the candidate is going to help him get things done, not just beg for attention and votes. Like this maybe:

Vote Nov. 6
Joe Blow for Alderman
www.JoeBlow.com

At the very least include the date for the average citizen or newcomer to the community. Because honestly, I'm just guessing at the one up there.

[Calvin Williams, Jr.]

I think that is so true (Ed). But I dont know if you need to put the election date, definitely the website. But, if you are going to vote you are going to get the date. The news, emails, people will speak on that and get you out to vote.

A date on the sign is kind of wasted space. Just my point of view.

C.

[Roch101]

I can only think of one candidates who has a website address on his yard signs, Joe Wilson: www.joewilsonforcitycouncil.com. Have I missed anybody?

[Roch101]

Ooops. My bad. Kevin Green also has his web site address on his yard signs: www.electkevingreen.com