My advice for anyone running for the U.S. Senate in North Carolina:
--Understand net campaigning as integral to overall strategy; take ownership of it yourself at a high level.
--Keep your website fresh with regular updates.
--Make your videos shareable.
--Use the web to make the candidate real.
--Understand the web as an organizing tool.
--Collaborate online with local parties and other allies; run a 100-county campaign with the web as a tool for seeding operations in places where you lack party support.
--Get thee to Facebook and MySpace.
--Understand the web as a media channel that has independent value and also feeds other media.
--Don't count on just winding any of this stuff up and letting it run: invest time and talent in it.
--Don't trust traditional party/campaign operatives to really get this stuff; you need them, too, but be alert for turf wars and lip service.