I've thought for some time that video of high school sports, or even youth sports, could be an online sweet spot for local newspapers -- or new-wave competitors. In fact, I recommended it earlier this week to a propsective new online publication in Guilford County.
Inksniffer follows up the post I cited earlier with an attack plan for papers, including a HS video component. He says, "My point is that it's possible to take an internet innovation, understand its strength, see its vulnerability, attack it with its own tools and use the ones that we already have (our powerful geographically limited brand and print distribution channels) to start new businesses that make internet rivals worry about us for a change and can radically alter how sections of society regard what print is and can do."
If I may reiterate a point from an earlier post about our own local paper: It would make no huge difference in Landmark's overall numbers to
cut profit margins for a while to merely solid rates of return, and to
reinvest a few million bucks per year in product and product
development, but it would make a huge difference to the News &
Record, and Greensboro, and the future of local journalism.
Too bad that ain't happening.