Metronatural. That's Seattle's new tagline, part of a big expensive branding effort.
From where I sit, Seattle already has a brand, which is "Seattle," and the tagline doesn't really matter much.
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Oct 21, 2006
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From the link:
Apolgies to those in marketing, very often, and especially with locations, substance trumps style. Coke is a heavily marketed product, but no amount of marketing would convince Coke drinkers that new Coke was better than Coke classic - the taste counted.
The things that the Triad has to offer - affordable living, open spaces, multiple universities, a family friendly atmosphere, minor league baseball, good restaurants, proximity to fantastic parks - will show through with a reasonable length ad or website. Whatever "brand" one might come up with will not make the Triad something it is not.
Posted by: Jim Caserta | Oct 23, 2006 at 09:41 PM
Most affordable city in North Carolina, according to Businessweek?
Posted by: Jim Caserta | Oct 24, 2006 at 09:46 AM
As a former north carolinian who's lived in seattle for a good long time, i gotta say that "metronatural" is better than "charlotte USA" or "greensboro connects"...though it is stupid. my favorite that we came up with was "seattle: shhh."
Ps - Greensboro has good restaurants now???
Posted by: suki | Oct 27, 2006 at 08:56 PM