Daniel Rubin on today's NORGs (news organizations) unconference in Philly: "I wrote down these elements of a NORG: credible, interactive, on many platforms, widely distributed, devoted to media literacy, with voice and personality, enabling members of the community to inform each other, continuous, ethical, economically viable, with a watchdog function, community-owned, that empowers people to speak for themselves, First Amendment-protected, flexible, adaptive, transparent."